ForwardMetrics is a San Diego-based startup about to launch its new strategic planning web application, FM Navigator.
ForwardMetrics is located about thirty minutes of downtown San Diego in Encinitas, CA. The San Diego startup scene has loosely-affiliated networks developing in various locations in and around the city. ForwardMetrics is an example of a startup outside the EvoNexus-centered downtown area.
Ozzie DiVinere and Scott Warner founded ForwardMetrics in 2011.
Left to right, founder Ozzie DiVinere, marketing director Andrew Hard, and founder Scott Warner.
Ozzie and Scott saw a need for a flexible, easy-to-use strategic planning tool where non-technical users could simply drag-and-drop items to reorganize their plans. Their tool, called FM Navigator, will be coming out of beta and into public release within the next few days.
The team built a significant amount of custom code to create a uniform user experience across many devices. They found that existing drag-and-drop libraries could not provide a consistent experience across desktop browsers, tablets, and mobile devices.
Screenshot of tasks in the FM Navigator web application
Another focus of the application is the metrics' visualization. Visualizing plan projections and milestones is important to the tools' target market.
Metrics graph screenshot in FM Navigator
Another aspect of the software I found impressive during the demo Scott gave me was the language translation. Language translation is one of those nasty, time-consuming, big problems that's hard to get right. The market for strategic planning tools needs language translation because there are many international customers.
FM Navigator handles this problem by translating an initial set of languages. Then as users work through the application in a different language, their users can vote on which translations are appropriate, essentially crowdsourcing the solutions. More information can be found about ForwardMetrics' FM Navigator product on their FAQ page.